Taking the ego and assumption off the table. The mission? To elevate wellness brands and businesses out of the stale echo, positioning them front and center to make a tangible dent in the world’s health crises. Simplifying branding and championing quality over noise. As tech reshapes consumer engagement, it's time to disrupt and prioritize genuine quality. After all, there’s always room for innovation.
Some memories stick, others fade or become a fickle friend. There’s one memory that stands out for me – The day I ditched my med school plans and declared, I’m going to be a writer.Without a clear path, I remember my electrifying meet-cute with marketing – a magnetic pull to the synergy of creativity and communication.
After landing in Denver, CO, I started out in a direct marketing agency, contributing to the creative campaigns for the retail giant, Kroger. Later, I dove into the action-packed world of winter action sports with a startup snowboarding magazine.
Fast-forward a bit, my insatiable appetite for learning propelled me into direct sales—basically the Wild West of figuring out what makes people move. I now think of direct sales as the impromptu version of copywriting and the inspiration for the conversational techniques used today. From scripting numerous phone sales pitches, I scooped key insights on consumer behavior – the goldmine that companies big or small chase.
I pivoted to tech startups shaping the messaging and streamlining operations for a national creative workforce within real estate marketing. Six years? Transformed me and my perspective on communication. I'm now a pro at turning the complex into crystal-clear narratives. And the right messaging? It shapes teams, steers campaigns, and ramps up revenue.